Archive for May, 2009

Oktoberfest 2009 beer price +3.8%

Friday, May 22nd, 2009

As every year in spring, the city of Munich has announced the official price-span for drinks at the official Oktoberfest 2009 in Munich. This year, one liter of beer will cost you between 8.10 Euro and 8.60 Euro; the weighted average price is 8.44 Euro. Compared to 2008, this means a price increase of 3.8% (after 5% last year).

As a side note, the compound annual growth rate (CAGR) for the beer price over the past 24 years is 4.1% (i.e. the prices increased each year on average by 4.1%), so this year is slightly below this average. Then again – 8.60 for a liter of beer?

Which brings me to more practical issues – the cheapest tent this year are two smaller tents, Burtscher and Heinz Heilmaier oHG Hbr., where one liter of beer costs “just” 8.10 Euro.

Apparently, Oktoberfest and Oktoberfest beer are not seeing a crisis, and this surprises me a bit, to be honest. Yes, people still are thirsty during Oktoberfest, but when everybody else is feeling the pain from the economical downturn, I’d have expected at least a flat pricing that reflects reality. Companies will further cut budgets for team incentives at Oktoberfest, and individuals will probably either stay at home more often during the fest, or consume less while in the tent. It will be interesting to see how the “what crisis?” strategy actually will turn out.

If you want to find out more about the original Munich Oktoberfest, please visit oktoberfest-insider.com

Italia – Much More!

Thursday, May 7th, 2009


Source: ENIT/Youtube

Petra and I are big fans of Italy. Been there about every other year for at least a long weekend trip, and of course, for a long trip back in 2000.

Recently, the official Italian Tourism Board (ENIT) has started a new $13 million advertising campaign to help the Italian tourism industry through the economical crisis. And yes, I have to say – I like it very much, no, make that: I just love it. The campaign claims “Italia – much more”, and this is absolutely true. ENIT uploaded a couple of their clips to Youtube and launched a website for the campaign (which I find somewhat boring).

Anyway, my personal favorite is the long version of the campaign clip (also as HQ version).

That clip is so emotional and rich; add to that the fast pace, the sights, and the soundtrack, and I have to admit that it works. After watching these clips, I want to go to Italy immediately. (Well done, ENIT!) Now, this year we will be heading for Nova Scotia, but maybe in September we can hop over to Tuscany for a short stay again. It’s definitely worth it, because Italy offers so much more. ;-)